About us

We’re Bromford Flagship. With over 80,000 homes across east, central, and southwest England, we have the scale, expertise, and commitment to keep building for the future.

Why our work matters

The need for safe, affordable housing has never been greater. Rising costs, growing inequality, and increasing homelessness are making it harder than ever for people to own a home or rent affordably. Strong housing associations like Bromford Flagship are essential to providing quality homes and building a better future.

Two people talking outside houses

Investing in places and people

We’re committed to more than just housing. We invest in communities, improving services and creating opportunities for customers. Our locally focused teams understand the people they serve, tailoring support to meet different needs.

“A home is more than four walls—it’s security, stability, and a foundation for the future.”

Doing things differently

We don’t just follow the standard approach—we set it. Our ‘place standard’ will transform streets into vibrant neighbourhoods where people want to live. Customer service is strengthened by our experience, expertise, and investment in technology. Innovation drives everything we do, backed by research and development.
And it doesn’t stop there. Through our learning academy, we provide training and opportunities for customers and colleagues, helping them build skills and confidence for the future.
Two people walking down path

Our purpose

Enabling people to thrive

Our vision

Everyone has a safe affordable home

Investors

If you’d like to become an investor and would like to know more about Bromford Flagship please visit our investor hub.

Our Board

Our Board of Directors is made up of Non-Executive Directors, along with our Chief Executive, Deputy Chief Executive, Chief Financial Officer, and Chief Strategic Officer. The Board has overall responsibility for setting strategic priorities and monitoring performance against them.